Sunday 22 December 2013

Innovative Libraries I follow on Pinterest

Following on from my last post I thought it might be good to show you what I mean. So here's two libraries I follow on Pinterest who I think are getting it right.


New York Public library (NYPL) has 31 interesting boards, they post regularly - which maintains engagement (it must be working they have 27,971 followers) and they think outside the box. Not only do they have the standard boards "what NYPL is reading", "NYPL's current events" but they have boards for recipes "What's on the menu?" and gifts-giving "Gifts for Grads"

Best feature: Collaboration!


Lights, Camera, Action is a group board designated by the people symbol in the board title. NYPL has joined with the British Library, Penguin books, The Folio Society, London Library, Carnegie-Stout Public Library & CA State Library to pin to this board- an example of libraries collaborating through social media.



NYPL encourages social interaction with the use of #tags for example the "Little Lions" boards encourages users to post their own library cat picture with adding #NYPLLittleLion). #tags are a way of driving traffic and growing followers


The librarians list is another collaborative board that invites anyone to join in, and appears on many library Pinterest boards.



Whilst the Otis Library doesn't have the followers NYPL has it does have 139 boards that showcase the library and its resources allowing pinners to click straight through to the Otis catalogue to check if it's on the shelf and if not reserve the item. 


Otis also has some interesting ideas for engagement. The "Donations Boards" encourage followers to donate specific items to the library and provides a phone number for direct contact.  and my favourite "Choose Your Character's Outfit" which encourages users to design an outfit on a free site and then pin the results - with random winners receiving a Coldstone Creamery gift card! 



The 'Knitting group and Patterns" board promotes a group that meets weekly in the library 











and my favourite "Choose Your Character's Outfit" which encourages users to design an outfit on a free site and then pin the results - with random winners receiving a Coldstone Creamery gift card!



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